![]() Your content can only be as good as your tools, so make sure you’re familiar with what the app has to offer and match your company branding. Try out different fonts, play around with the different brush styles and widths and look through the stickers you can add. As a result, Instagram Stories pull your followers into your community.įirst, set aside some time to explore all the tools Instagram has to offer. Through video check-ins during the day, followers get that valuable face-to-face interaction, bringing a sense of authenticity and trust to your brand. Stories also allow you to give your audience a backstage pass into what is going on in your world. Instagram Stories let you take your audience from being passive followers to trusted relationships. The more people you reach, the higher your chances of driving engagement and brand recognition within the 24-hour window your Instagram Stories are live. ![]() If your creative is not eye-catching enough, people will simply skip ahead to the next person’s story. Even though it will only be published for 24 hours, you still want to get your content in front of as many people as possible. Make sure the creative you’re using is eye-catching. Images and videos taken with your phone camera will be higher quality than if you took it directly on the app. While Instagram lets you capture images and videos for Stories directly on the app, we recommend using your phone camera instead. The rest of the conversation will take place through direct messages, emails or phone calls. Your strategy should focus on what you can do for your customer. When planning content, you can use an editorial calendar (a spreadsheet, whiteboard or whatever works for your team) to ensure your content ideas align with your marketing goals. ![]() Remember the golden rule: never post just to post. Stories create the flexibility to achieve these goals quickly and effectively. It’s easy to get caught up in the number of views and reach of your post, but what your customers do after seeing your post is even more important.īusiness owners use social media to inform their customers and build trust. However, you need to follow Instagram story best practices. ![]() When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. Instagram Stories are a major way to increase engagement on your brand’s Instagram. ![]()
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